POC
Safety, Design, Innovation
POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. Since their founding in 2005 to address the ski-racing market, POC has evolved and developed protection for different categories including freeskiing, snowboarding and mountain bike disciplines. POC develops products with constant input and feedback from the team athletes that includes both X Games, Olympic and World Championship medalists.