Introducing: Rhythm.
Born in Burleigh Heads in 2003, Rhythm exists through a coastal lens, designing with intention for those who live close to the water and think beyond it. It’s a brand in motion, shaping the edge of coastal style while telling real stories for a global community of surfers, creatives, and freethinkers, connecting culture, place, and product in a way that feels lived in. With roots in the sea, an eye on what’s next, and a commitment to conscious evolution, Rhythm invites you off the worn path and into something more expressive, more considered, and more alive. This is Rhythm, the sound of change.
Introducing: Ashbury Eyewear
Ashbury has accomplished the feat of producing high-quality timeless action sports eyewear that looks great while remaining affordable. All their goggles feature a timeless aesthetic, with simple, no-fuss technology that leaves options for everyone. With a rich history in the sport, and a current team roster of heavy hitters, Ashbury stays true to the culture of snowboarding.
FASE® Bindings: Now Available at Neon Wave
The FASE® Fast Entry System is a new and revolutionary binding technology system that redefines how you strap in. Built on the traditional two-strap ratchet design, FASE bindings add three intuitive technologies that make getting in and out faster and smoother than ever. No new tricks to learn. It feels just like your traditional bindings, only super-fast.
Generational Swell: Hurricane Erin in Rhode Island
Early August of ’25 an easterly wave of low pressure pushes off the African coast into the Atlantic Basin. Over the next 48 hours, NOAA satellites watch that atmospheric disturbance form into Tropical Storm Erin; making her the first name-worthy system of the year. Erin gained speed just northeast of the Caribbean with winds jumping from 145 mph to 160 mph, officially gaining the designation of hurricane on the 15th. Ratcheting up in intensity from category 4 to category 5 within a 24 hour window, surfers across the Eastern Seaboard patiently looked through that window, knowing that after a relatively quiet start to the season it was about to get noisy.
A Long Time Coming: The 2026 Phase 5 Viper by Samuel Goncalves
The Viper is a hard-charging, aggressive surf-style board, with a moon-shaped nose, twin-fin configuration, sharp rails and a bunch of concave. Designed by Sammy G alongside fellow world champ and Phase 5 teammate John Ackerman; these two worked to dial in a shape that fit Sammy's aggressive approach to riding. The moon-nose helps stabilize the board when riding revert while the exaggerated bottom concave paired with the sharp rails allows for exceptional speed when turning on rail. The fin boxes are higher up on the board which makes slashes and 360's feel like butter. It's stable where you need it to be, and breaks free when you want it to. In our opinion, the quality and feel of a Phase 5 board is unmatched and we couldn't be more stoked to have that paired with the design and preference of Sammy G.
Freaks Of Nature: Available Now
Introducing Freaks Of Nature - a new skincare and sunscreen brand hyper-focused on utilizing natural ingredients to maintain the health of our skin's natural barriers as well as pioneering sustainable practices for mother nature to thrive.
"SIEMPRE" featuring Nate Zoller
The Zoller boys are back with another documentation of their epic travels south of the border - "SIEMPRE" serves as an homage to a place that's become like a second home to these two - where the Modelo's flow like wine, and the barrels stack up way overhead.
Arc'Teryx Presents: Every Island Has A Name
Building off decades of experience in the mountains, Severin Van Der Meer, Elena Hight, and Jared Elston set out to make something that would stand out for more than just tricks. The result? A singular film that’s both a celebration of sport and art and an introspection on one’s experience in the mountains.
Lake Ontario | Week Of December 5, 2024
The week of December 5, 2024 was filled with lake effect storms that brought gusty winds and heavy snowfalls to the area. Waves were aplenty while resorts around the area fired up the snowguns to start the season. The 2024/2025 great lakes surf season kicked off with two storms back to back that brought heavy westerly winds to our area, making the surf in Rochester the best it's been in awhile.
10 Days Of Neon 2024
10 Days of Neon is back! The most panicked shopping days of the year are here. We're rewarding your procrastination this season with some packages to take your holiday dollars a bit further. With free hats, neon wave merch, and gift cards–your budget can get a few last laps in before it's time to wrap it up. Take a look at our 10 Days deals below and shop now through December 20 (that's 11 days, we know.)
Team Picks | Black Friday 2024
We are constantly gathering inspiration from those outside our immediate bounds and working to tailor our selection to those who are in the field on a daily basis. This holiday season, we asked members of our own pro team to take a look at our Black Friday Sale and let us know what stood out to them the most–whether they're at school, on the mountain or in the water. Take a look at their selections, below.
An Interview with JG Shredeye by Nate Zoller
JG has spent the last few decades (literally) shaping snowboarding. When he’s not doing that, he’s surfing whenever and wherever he can. A few years back he had the idea to bring those two worlds even closer together - a snowsurf made with the same high-end materials that are utilized in today’s high-performance surfboards. Designed in Vermont and crafted in Ventura, CA, his Shredeye boards are as much surfboards as they are binding-less snowboards–the water beneath them is just a bit colder than your typical east coast break. With that in mind, we figured it was best for him to sit down with another seasoned surfer to answer a few basic questions. Neon Wave Team Rider Nate Zoller sits down with JG to take a deep dive into his slabs of foam and what makes them some of the funnest planks on the hill.